Research phase:
Our services depend on market research and analysis
in order to achieve more accurate and innovative solutions.
Our research evolves around the following axes:
Market
positioning studies
Competition
research
Research
advertisements effectiveness
Internal
staff research
Concept
testing
Research and analysis helps us develop a fully integrated
marketing mix solution in order to differentiate you from
your competitors. We aim to develop a marketing strategy
that satisfies your customers’ needs and develops your company’s
identity.
Development Phase:
Through the research report and findings, we deliver our
recommendations to the company, in order to develop its
marketing activities, which can include:
Communication: After developing the message that the company
wants to portray, we design and develop advertising campaigns
through different mediums, to insure a greater impact on
the targeted clients.
Promotion: To
insure effective and tailored promotional work on three different
levels that include:
1.Point of purchase promotion
2.Product venture incentives
3.Promotional events
Company
identity: A company can market itself through the development
of its identity, which is portrayed through its logo, slogan
and vision. From this identity originates a concept that
is transposed onto each of its product.
Product
launch testing
Training
programs in marketing & sales